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Quadient Blog

Over 30,000 mailing professionals get insightful tips, and best practices delivered weekly.
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Snail mail prevails: 62% of UK Consumers Prefer Physical Letters Over Emails

In today's digital age, it's easy to assume that physical mail is a thing of the past. But recent research conducted by Quadient reveals that almost two-thirds (62%) of UK consumers are more likely to open a letter than an email.

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‘Snail mail’ prevails: Quadient research reveals almost two-thirds of consumers are more likely to read a letter than an email

Businesses warned against total shift to digital communication, as almost two-thirds (64%) of UK consumers insist we don’t send each other enough letters anymore

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